There are things you might do that actually sabotage the sale of your home. The following tips explain how to avoid this sabotage, and a better job of marketing your home.
OVERPRICING TRICKS
- In the home selling marketplace of today, over half of all home sellers are tempted to price their home above the market.
- The bad news is that over pricing a home usually backfires on the homeowner.
- In these modern days, most potential buyers have access to area price information, including statistics on pending sales that have not yet closed! This makes it easier than ever for a buyer to pinpoint the appropriate price for a particular property.
MAKE YOURSELF INVISIBLE
- Owners should try at all costs to be gone during a showing appointment. This will prevent hidden desire to show them everything you have done to the home—but this is a true turn off for most buyers.
- Buyers want to look at a home at their own speed, without distractions. As an example, a seller might say the neighborhood is quiet with mainly elderly neighbors. However, the buyer may want a neighborhood that is chock full of energy or full of children.
- Always try to let the buyer’s agent do the sales pitching!
RESTRICTED ACCESS
- Some homeowners are apprehensive about leaving a key and allowing strangers into their home. This can really have a large negative marketing impact!
- For over a decade Realtors have been using secure lock-boxes to hold the home keys along with registration techniques to insure that only Realtors can gain access.
- Restraining access is sure to minimize the amount of showings. In today’s market, it is just too easy for a Realtor or buyer to cross your home off the list. Make your home as convenient to a potential purchaser as possible!
IGNORING PROFESSIONAL ADVICE
- Your sponge painted bathroom may thrill you, but the odds are that a home will sell faster and for more money if painted in a neutral color.
- A Realtor has years of experienced information at his or her disposal. Taking their advice to heart will only aid in the successful marketing of your home.
- A seller that presents his house with a very personal décor is engaging in self-sabotage.
- When given professional advice to alter your décor you should take it!
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